![]() If that feedback loop includes a trip to the hospital, maybe the doctor who stitches you up will be inspired to check out Bird Box. Do not be fooled by the name of the challenge. It involves people trying to perform tasks. There’s a very dangerous new challenge going around that is hurting and killing people called the bird box challenge. Though most of the " Bird Box Challenge" videos live on platforms like YouTube, Instagram, and Twitter, it's still a feedback loop that brings viewers back to Netflix. Guardian News 2.92M subscribers Subscribe 97K views 3 years ago Netflix has warned viewers not to do the Bird Box challenge and risk injury. ![]() Also, it encourages more people to check out Bird Box (available on Netflix!), watch a few " Bird Box Challenge" videos, and, if they're so inspired, attempt to film their own viral masterpiece. ![]() This doesn't seem that hard to believe: Last year, tons of people watched Bright starring Will Smith, and that was terrible.īut by even making this public statement, which comes over a week after the movie was released, Netflix is also inspiring articles, like the one you're currently reading. As with most internet-based pop culture phenomenons, the source of a given meme can be difficult to untangle, but it feels like the simplest explanation might just be true in this case: People watched Bird Box. The " Bird Box Challenge" arrives amidst speculation that some of the Bird Box memes, which spread quickly after the film's release, were "fake." In a series of (now, mostly debunked) conspiratorial accusations leveled against Netflix, some Twitter users claimed that fake accounts were used to create and spread Bird Box memes. (This popular clip of a toddler running into a wall should give you the idea.) Then you post it on social media and wait for the faves to rack up.Īpparently, enough people have participated in the challenge that Netflix's Twitter account felt the need to make the following warning to its users. The challenge involves wearing a blindfold, like the characters in the movie do to avoid the danger of seeing the monster that makes you kill yourself, and running around like an idiot, possibly crashing into something. Like eating Tide Pods or dancing outside of your car while Drake's "In My Feelings" plays, the " Bird Box Challenge" relies on the willingness of the participant to risk embarrassment and injury in pursuit of laughs - and, hopefully, views. How do we know? It's inspired countless memes and now a physical challenge that can cause bodily harm. In Australia, Netflix originally partnered with four Twitch streamers in performing what they called a Bird Box challenge, in which they would play some popular video games while blindfolded. Whether you believe the company's own claim that over 45 million accounts watched the dystopian drama in its first seven days - take any Netflix data boast about viewership with a grain of salt - it's clear that lots of people at least folded laundry and streamed Bird Box over the holidays. "We don't know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.Netflix's Sandra Bullock thriller Bird Box, which debuted in late December, quickly became one of the most talked about original movies in the platform's history. "Can't believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE,'' the streaming service tweeted. Listening For The Birds #BirdBoxChallenge /9NMomqcXZoĪlarmed, Netflix is now warning the public against taking part in the bizarre trend, which has apparently gone viral. When your husband finishes watching Bird box and is listening for the birds #BirdBoxNetflix #birdboxchallenge /i4CldWpeI6 The film has now sparked the #BirdBoxChallenge in which people are filming themselves as they carry out various tasks while blindfolded. However, it appears fans have taken their love of "Bird Box" a step too far. "Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched Bird Box - best first 7 days ever for a Netflix film!" Netflix tweeted. 21, turned out to be a huge hit with audiences. Consequently, she has her young son and daughter blindfold themselves in an effort to keep them alive. The film "Bird Box" tells the story of a mother (Bullock) who is trying to protect her two children from an unseen creature that causes people to commit suicide if they look at it. A new Netflix horror movie starring Sandra Bullock has inspired a dangerous online challenge that has the media giant sounding an alarm.
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